When the fake or counterfeit product is a medicine, counterfeiting becomes more than just an unlawful activity. It becomes a social evil that causes health problems and injuries and even causes death. Maybe you find it hard to imagine that there are people who would fake medicine to make an illegal profit, since they may find themselves one day in the patient’s chair. The truth will shock you.
The term IP Crime or Intellectual Property Crime may be new to you, but being tricked into buying a to fake product, or a pirated software is probably not. As a business owner or manager, particularly of a successful brand, you will be painfully aware of the many ‘shady’ traders that are selling fake copies of your successful branded product to knowing or misled consumers. It is at that time that you start considering the need for taking enforcement measures.
How many times have you gone to buy a product and found that you needed powerful eyeglasses to discern what the letters read? Is it Adidas or Abidas? Is it KitKat or Kekat? Is it Siemens or Siemans?
If you are thinking of a name for your business or your new product, you should consider the following 5 things before you register it as a trademark.
The design of your product, and its packaging, gives your products a unique advantage over all others. After all, the packaging of a product is one of the main elements attracting consumers to your products. It makes them stand out. But, before you unleash your creativity and make exceptional designs, you should consider the following 5 things to protect your designs from being stolen.
Develop your legal skills in the field of intellectual property and more! Take courses from true IP professionals, experts in the filed with years of practical experience.
You don’t have to be a lawyer to unlock the value of your company’s intellectual property. In fact many excellent intellectual property strategists are business managers and start-up CEOs who learned the secrets of commercializing innovation. Join them!
Developing new skills in the field of intellectual property will open new worlds to you as you will speak the language of law and business, and help clients protect and leverage their most valuable assets.